Plettenberg Bay is once again in the running for a top tourism award! For the sixteenth time, this beautiful South African coastal town has been nominated as Africa's Leading Beach Destination at the prestigious World Travel Awards.
This nomination highlights what makes Plett so special: stunning golden beaches and clear turquoise waters. It also recognizes the community's ongoing efforts to protect its natural environment. Plett previously took home this coveted title in 2020, proving its consistent appeal to travelers worldwide.
Adding to the excitement, Plett is gearing up to host its annual Ocean Festival from July 4th, 2025. This fantastic event showcases the region's rich marine life and plays a vital role in local conservation. The festival also promotes sustainable tourism in the area.
Plett Tourism CEO, Patty Butterworth, notes that "For ocean-lovers, Plett really is a year-round destination... Given Plett’s reputation and recognition, it makes sense that, in addition to being chosen as a front-runner for Africa’s leading beach destination, Plett is also positioned as a sustainable conservation, research and nature hub, especially during the ocean festival.”
This nomination comes on the heels of Plett's previous recognition, including a 2024 nomination for the Best Beach Destination in the World, its six Blue Flag beaches, and its status as a World Cetacean Alliance Whale Heritage Area. The fourth annual Plett Ocean Festival and Marine Science Symposium, running from July 4th to 13th, will further highlight these coastal treasures.
The World Travel Awards, established in 1993, are globally recognized as a mark of quality in the tourism industry. Being nominated alongside other exceptional destinations like Cape Town, Diani Beach, and Zanzibar underscores Plett's standing as a premier beach destination in Africa.
Whether you visit in summer for beach fun and watersports or during the winter whale watching season, Plett offers pristine beaches and unforgettable marine experiences.
Want to support Plett? Cast your vote at www.worldtravelawards.com/vote
